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TYPOGRAPHY
Primary Typeface
Teko is our primary typeface. This bold, impactful sans-serif communicates the grittiness of our brand, while remaining approachable to our audience.
Teko is available for free download from Google Fonts.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) ? +
TEKO
Secondary Typeface
Oxygen is our secondary typeface that is used for all body copy. This modern sans-serif communicates the forward-thinking, professional ethos of our brand, while remaining approachable to our audience.
Oxygen is available for free download from Google Fonts.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) ? +
Oxygen
Font Weights
There are three font weights for Maven Pro and one for Oxygen that may be used in all brand communications.
FIND YOUR GRIT
Teko Bold
FIND YOUR GRIT
Teko Regular
Find Your GRIT
Oxygen Bold
Find your GRIT
Oxygen Regular
Type Hierarchy
To ensure consistent messaging across all brand touchpoints, the following type hierarchy should be utilized.
Title Header
Teko Bold
Uppercase
Left Aligned / Centered
FIND YOUR GRIT
Sub Header
Teko Regular
Uppercase
Left Aligned / Centered
A BADASS FITNESS COMMUNITY
Body
Oxygen Regular
Sentence Case
Left Aligned / Centered
This isn’t just a gym. This is a culture of like-minded individuals who desire to commit to grit. It’s not about just showing up for a workout. It’s a community. A lifestyle. A family. It’s a place that provides accountability, values balance without judgment and empowers it’s entire ecosystem; to include members and trainers alike.
Featured Quotes
Oxygen Bold (Italic)
Sentence Case
Left Aligned
"There is something special about GRIT. It’s all the things you want in a gym and so much more. Getting healthy and strong has never been this fun."
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