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Color

Primary Palette

The primary palette consists of two main colors: Violet and Slate. The color specifications below should be referenced when creating materials for the brand. Use Pantone colors for print when possible. If Pantone colors are not available, use the CMYK process. RGB and Hex codes should only be used for digital applications.

Name:
CMYK:
RGB:
HEX:
PMS:
Violet
85 / 92 / 0 / 0
101 / 14 / 226
#650EE2
2098 C
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Name:
CMYK:
RGB:
HEX:
PMS:
Slate
78 / 64 / 53 / 43
45 / 57 / 67
#2D3943
432 C
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Tints & Shades

In print materials, use Pantones so tints, shades, and opacities are consistent. The tints and opacities include 75, 50, and 25 percent of the brand colors. For shades, the percentages seen above the Pantone represent the amount of black added. For example, 25% black was added to the original Pantone to create a 25% shade of that Pantone.

50%  (#330771)
25%  (#4C0AA9)
Violet 
100%
75%  (#8C4AE9)
50%  (#B286F0)
25%  (#D8C3F8)
50%  (#171D22)
25%  (#222B32)
Slate 
100%
75%  (#626B72)
50%  (#969CA1)
25%  (#CACDD0)
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